<\/p>\n
New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others.<\/p>\n
From global giant to startup, every company website has an About Us page. Revisiting this vital \u2018About Us\u2019 content can be a starting point in ensuring core company information and values remain relevant or the reevaluation of how they may have shifted due to changing market conditions since they were first written.<\/p>\n
According to Forbes, \u201cEmployees who find their company\u2019s vision to be meaningful have average engagement scores of 68%, while the average for those who don\u2019t is down around 18% \u2013 a sizeable difference! <\/em>Interact-intranet.com<\/p>\n Cleverism.com states:\u00a0\u201cBy creating a vision statement, you are boosting the long-term success of the organization through better strategic planning. You define the values and the guiding objectives for the business, making it easier to plan future actions. But you are also improving the bottom line because you align the business\u2019 processes with the vision and you inspire your employees and stakeholders to subscribe to your vision… get to the heart of what it is your business does\u201d.<\/em><\/p>\n The \u201cglass box\u201d nature of a Biz Press Office offers a shop window, which effectively communicates corporate vision both internally and outwards to external prospects and stakeholders. These vision statements can be core to your company\u2019s content strategy.<\/p>\n \u201cAbout 70% of workers don\u2019t understand company\u2019s vision at all. Not only is this bad for engagement but if an employee doesn\u2019t understand the company vision, they likely don\u2019t understand specific goals either. This makes it nigh on impossible to align their work with overall strategy.\u201d Interact-intranet.com<\/em><\/p>\n Bizcommunity\u2019s multi-industry B2B environment provides front-page distribution for branded content ensuring the window on your organisation\u2019s reputation stays polished and relevant, allowing it to embrace the new trends in business transparency and authenticity. Seven-day website front page, newsletter and mobile exposure across 19 industries in Africa is just the start of the journey for company news on Biz.<\/p>\n With a vision statement, you are saying, \u201cthis is where we want to be, this is what you deserve to create\u201d. <\/b> Cleverism.com<\/p>\n Your company thought leadership, opinion, white papers, branded content and event news distributed to our 490,000 readers, offer a vital window into the intellectual capital of our region for local, global and pan-African audiences.<\/p>\nHow a Biz Press Office can clarify vision inside and out<\/em><\/h2>\n